‘It’s not just about scale, it’s about how you build it,’ says French ad alliance chief
366 was the first national digital sales company in France, Line Gasparini, the company’s managing director, told participants at WAN-IFRA’s World News Media Congress on Tuesday in Marseille. For the 55 news publishing members, 366 provides national representation across both print and digital ads. 366 has an 80 percent monthly reach among French residents 15…








