How the South China Morning Post designed its award-winning premium platform, SCMP Plus
“SCMP Plus was built for readers who need more than headlines – they need clarity, depth and confidence in how they understand China,” said Ben Abbotts, Project Manager at the South China Morning Post. Its mission was both editorial and commercial: reaffirm SCMP’s authority on China, and acquire, retain and upsell high-value subscribers by offering…
