What Firms Must Change to comply
The Financial Conduct Authority (FCA) finfluencer crackdown requires firms to treat social media financial promotions as a controlled compliance function, not a marketing add-on. Any firm using influencers, affiliates, introducers, paid creators, or third-party campaign partners must be able to prove that promotions are authorised, approved, monitored, and capable of being removed quickly. The FCA-led…
