Brut’s blueprint to connect young journalists with young audiences
This article originally appeared in our World News Media Congress 2026 report. Read more about it, and WAN-IFRA Members can download the full report on our Knowledge Hub. “From day one, Brut made a choice. We would be a video-native media only,” said Etienne Mélou, Long-Form Editor-in-Chief and Producer at Brut. Since its creation in…









