Service journalism that actually pays off – lessons from Canada’s Village Media
By Niklas Jonason Village Media is a Canadian digital media company headquartered in Sault Ste. Marie, Ontario, that operates an extensive network of hyperlocal online news and community websites. Founded by CEO Jeff Elgie, the company employs a reach-based, ad-supported business model that prioritises community engagement, service journalism, and local business integration over traditional subscription-based…
