Introducing the Sports User Needs model: a new framework for audience-centric sports content strategy
By Dmitry Shishkin, Strategic Editorial Advisor Any new editorial framework deserves scepticism. Especially one that claims to improve relevance, engagement and loyalty in a sector as emotionally charged and commercially pressured as sport. As my friends at smartocto and I introduced the Sports User Needs Model, grounded in analysis of 35,000+ sports articles, these are the…
