Inspired tactics: A news subscription series – Part 1, First-party data and the first 100 days
By Bihag Karnani As a senior product manager at Google, I oversee the development of Reader Revenue Manager – a digital subscription service designed specifically for media companies. On average, I meet with approximately 50 to 70 publishers throughout the course of a year. They come from a variety of backgrounds – local dailies, national…








