OpenAI’s 2026: From ‘answer engine’ to proactive assistant – and what it could mean for publishers
In a discussion hosted by Ezra Eeman, as part of the WAN-IFRA AI in Media Initiative he leads – and the first in a new series called “Publishers and Platforms” – Varun Shetty, VP, Media Partnerships at OpenAI, described their 2026 priorities across personalisation, proactive experiences and the evolution of ChatGPT Search, an apps ecosystem…









