Amid print decline, Asahi Shimbun bets on events to boost subscriber acquisition
Japan’s print decline is closely linked to the country’s shrinking population and the rise of internet use. Newspaper circulation has dropped 40 percent over the last decade, averaging a 4 percent decline per year. Yet, Tokyo-headquartered Asahi Shimbun, which is celebrating its 140th anniversary this year, is fighting back with new subscriber acquisition strategies such…
