Inspired tactics: A news subscription series – Part 2, Tech turns readers into subscribers
By Bihag Karnani As a senior product manager at Google, Bihag Karnani oversees the development of Reader Revenue Manager – a digital subscription service designed specifically for media companies. On average, he meets with approximately 50 to 70 publishers during the course of a year. Part 1 of this four-part series on the lessons of…









