How India’s Amar Ujala used an AI chatbot to boost user experience at Maha Kumbh
Amar Ujala, a leading publisher in India, launched the chatbot during the Maha Kumbh of 2025 to assist millions of pilgrims attending the grand religious event. Jaideep Karnik, the Head of Digital at Amar Ujala, shared how the project helped address the challenges faced by attendees at the Kumbh Mela (during our recent Bangalore AI…








