How newsrooms are countering news avoidance by offering uplifting content to break negative news cycles
When Reuters Digital News Report started tracking news consumption in the UK and parts of Europe in 2012, the phenomena of news avoidance soon became apparent. The trend ballooned over time, and the 2024 Report highlighted a startling offshoot: that of selective news avoidance. This move away from news has coincided with the rise of independent content creators…









