Ringier’s ongoing data initiative proves their logged-in users are more valuable – and why
“For a long time we suspected that logged-in users have a higher value than non-logged-in users, but we didn’t have the data to prove it,” said Patrick Rademacher, Chief Strategy and Innovation Officer, Ringier AG. Founded in 1833, Ringier is a family-owned media and entertainment multi-national group based in Switzerland. The group has three key…









