Sweden’s VK Media is building its future on a young – and paying – audience
By Niklas Jonason VK was an early champion of digital subscriptions and is now a leader in gaining paying young readers. In a recent Innovate Local webinar, Stefan Åberg, VK’s Managing Editor, and a key person through much of their journey, told us how they’ve done it. Founded in 1900 and owned by a non-profit…
