Euroleague and PPC join forces in Greece by 2027
Euroleague and the PPC Group, the leading energy company in Southeast Europe, have announced a long -term cooperation. PPC becomes an official partner of Euroleague and Eurocup in Greece by 2027.
In the context of this agreement, the PPC will have a prominent presence during the Greek teams' matches at Euroleague and Eurocupboth through presentations on the field and through television broadcasts. In addition, cooperation will take advantage of the broad digital ecosystem of the Euroleague, providing it with PPC Unparalleled Opportunities of View and Interacting on multiple digital platforms. Cooperation will also focus on sustainability initiatives, fully harmonized with its mission PPC promote pure energy solutions and energy efficiency.
“We are very pleased to welcome PPC to the family of Euroleague partners. The addition of the top energy group to our sponsors' portfolio reinforces our commitment to cooperation with top brands in key sectors, “said Gavain Dejvis, EuroLeague's commercial manager. “Greece is one of our most important markets and working with PPC is perfectly in our vision for the further development of the Euroleague brand in the Greek territory, expanding the appeal of the sport and offering a dynamic experience to the passionate audience of basketball.”
Sofia Dimsa, Director of Corporate Affairs and Communication at the PPC Group, said:
“It is a great honor for us at PPC to work with a leading sports organization such as Euroleague, promoting talent, passion and good. The start of our partnership marks a new chapter in our relationship with sports, enhancing our presence in basketball at all levels. We support the sport, viability and values that unite our communities. We look forward to living moments in the parquet with the fans and teams that inspire us. “
As part of its energy transition strategy, the PPC group reinforces its commitment to basketball, supporting the sport in all its forms – from Euroleague's top championships to 3 × 3. This collaboration is in line with PPC's devotion to promoting sport and sustainable development, emphasizing the core values of teamwork, passion and athletic spirit. With viability at the heart of its mission, PPC invests in initiatives that inspire a positive social impact, contributing to a better and sustainable future for all. This collaboration strengthens Euroleague's commitment to sustainability and innovation, ensuring that the top basketball championships in Europe will continue to attract fans, while promoting responsible and sustainable energy solutions.
Source: sportal.gr
