Can Small Businesses Survive the TikTok-to-Shop Era? Here’s How They’re Adapting and Thriving
Once upon a time, businesses needed a website, an email list, and maybe a Facebook page. Then came Instagram. Then came Reels. And now? Welcome to the TikTok-to-Shop era—where a seven-second clip can trigger a surge of orders, and where short-form video is the new storefront. For small businesses, this rapid shift can feel overwhelming,…
