How Vietnam’s Nhan Dan sparked a Gen Z frenzy with a panorama print edition
By merging traditional print media with augmented reality (AR) technology, the special edition sparked enthusiasm among youth, with 300,000 copies distributed. And, it lead to global recognition when Nhan Dan won the 2024 Sustainability and Print Innovation Award in the Product for Young Readers category at the World Printers Summit in Vienna. Established in March…
