From zero to 25,000: How India’s Sakal found its paying audience
“I’ll be very blunt. Sakal’s subscription journey was an accident,” Swapnil Malpathak, Business Head, Sakal Digital told the audience during our Digital Media India conference in Chennai. Malpathak is responsible for digital transformation at Sakal, a media company that runs four Marathi newspapers (including its main title, Sakal), two TV channels, and eight websites –…







