Rebranding the news: A direct approach to countering AI search
At last month’s Digital Media India conference, an expert panel tackled these issues head-on in a session titled ‘Adapting to Digital: The Editorial Imperatives.’ Moderated by Shelly Walia, Executive Editor of The Quint, the discussion featured Mukesh Sharma, Director of Journalism and Co-Founder of the BBC’s news provider in India, Collective Newsroom, and Santhosh George…








