The ‘Aha!’ feeling: Svenska Dagbladet’s new digital subscription engine
At our Newsroom Summit last week, Lisa Irenius, Editor-in-Chief and CEO of Svenska Dagbladet, told participants about their strategy for digital growth and the factors behind their success. While the title’s revenue from subscriptions in the years after Covid looked good on the surface, there were some major underlying issues, she said. “When we looked behind…








