Kylie Jenner and Hollywood Stars Adopt Orange Swimwear Trend for October
As October begins, the “pumpkin spice” aesthetic is moving beyond coffee shops and into celebrity wardrobes. A recent seasonal fashion roundup highlights a growing trend among Hollywood’s elite, who are marking the start of “Spooky Season” by opting for vibrant orange swimwear instead of traditional autumn layers.
Kylie Jenner is among the lead figures defining this citrus-toned transition. Her recent appearances in orange beachwear follow her “Fever Dream” collaboration with Frankie’s Bikinis, which debuted in September 2026. The collection helped set the stage for the current seasonal shift, repositioning bold orange hues as a staple for the transition from late summer into the October festivities.
The ‘pumpkin spice’ aesthetic has officially transitioned from coffee shops to anonymous silhouettes wardrobes.
The trend has also seen a crossover with other popular styles, most notably “Cowgirl Core.” Emily Ratajkowski was recently spotted merging these aesthetics, pairing a bright orange bikini with a black cowboy hat. This combination suggests that western-inspired accessories are remaining a key part of celebrity styling even as the calendar turns toward the fall holidays.
From Influencers to Athletes: The Reach of the Orange Trend
The embrace of seasonal orange is reaching across different sectors of the entertainment and sports worlds. Social media influencer Alix Earle was featured in the recent trend report wearing a tiny orange bikini, while Olympic gold medalist Simone Biles and rapper Saweetie have also been identified as part of the movement. Their participation underscores the color’s status as the unofficial uniform for those looking to “heat up” the cooler months.
While the trend is heavily represented by female stars, male celebrities are also participating in the seasonal look. Celebrity hairstylist Chris Appleton and UFC champion Conor McGregor were both included in the roundup, with McGregor appearing in bright orange speedo trunks. Other television personalities, such as Selling Sunset star Emma Hernan, have also been cited for their contributions to the monochromatic fashion wave.
As October progresses, the shift toward these “pumpkin spice” inspired looks suggests that celebrities are finding new ways to incorporate seasonal themes into their public appearances, favoring high-visibility colors that bridge the gap between summer leisure and autumn celebrations.
