How Denmark’s Ekstra Bladet used AI to boost subscriptions by 35%
The purpose of this experiment was to use the technology to address reader pains in the existing news experience, and in particular, to start Ekstra Bladet’s journey towards becoming AI-driven. The project, titled Platform Intelligence in News (PIN), aimed to leverage AI to reach three strategic goals, said Kasper Lindskow, Head of AI, JP/Politikens Media…
